From how far away can people see your store? This factor is important because in most peoples’ minds visibility is equal to credibility. If your target shoppers can’t see your store, they won’t know who you are. If they don’t know what your brand is/stands for – they won’t choose you or enter your store.
Currently, brick-and-mortar business owners are facing extremely stiff competition from their e-commerce counterparts. Things have been super-competitive ever since the COVID19 pandemic struck. That’s why small brick-and-mortar business owners must boost their stores’ visibility as much and as quickly as possible.
Retractable Banners – A Simple Solution
Retractable banners have always been incredibly useful promotional tools for small business owners. They’re portable so store owners can set them up in different locations. The banners’ graphics sections are made of durable fabrics so they’re usable in both indoor and outdoor environments.
Most importantly, these cost-effective promotional tools are extremely eye-catching. Set up a high-quality retractable banner stand anywhere – tradeshows, malls, retail stores, or sporting events. They’ll always attract attention. These qualities of retractable banner stands make them the ideal “visibility boosting” marketing tools for small businesses.
Here are 4 ways retractable banner stands can give stores visibility and credibility –
1. Inform Target Customers
At its core, marketing is all about customer education. Unless your target customers know the ins-and-outs of your brand, products, and services – why will they visit your store? Make consumer education your business priority. Create banner stands that feature information about your brand’s products and services.
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- Keep replacing the graphic (you can reuse the stand) to keep your banners up-to-date.
- Use interchangeable banners to give seasonal upgrades to your promotional campaigns.
- The banners retract into their compact aluminum bases so business owners can easily transport these items. Display your brand’s messages to attract customers outside your store, at tradeshows, and in other locations.
2. Equalize the Playing Field
Marketing is a relatively cost-effective game if you use low-cost, reusable retractable banner stands. You can get different banner stands in different price ranges. Build an arsenal of low-cost yet high-quality marketing materials with these banner stands. Compete against big-name competitors. Outshine their billboards by installing engaging and appealing banner stands outside your store.
3. Increase Your Reach
These promotional tools take only seconds to set up/takedown. So, unlike expensive billboards, they offer portability. You can take your portable banner stands to crowded locations. At those locations, your banners will receive thousands (if not more) of impressions.
Pulling these banners out of their bases takes a few seconds. So, does pushing the banners back into their bases. You can visit crowded spots. Set up these banners (within minutes). Give your brand enough exposure. Then, leave – no assistance required!
4. Engage with Audiences
Customer engagement is the core of brand-building. To engage your customers, custom-print interesting and eye-catching messages on your retractable banners. Either hire professional graphic designers or find websites that allow buyers to customize their banners in a few easy steps.
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Use these techniques to capture the attention of every potential customer who passes by your store!