Rebranding requires study, idea generation, and, most crucially, planning.
Working hard in rebranding will be for nothing if the launch of new product is not carefully planned and carried out.
In this article, you’ll discover how to carefully organize campaigns successfully.
Discover brand touchpoints
You project your brand both internally and outside. Your organization’s internal and external communications must be modified to reflect new products, including onboarding training materials. You must locate every instance of your brand so that you can change it to ensure that your new productis consistent.
As you start from scratch, in some sense, you will face hard times finding good project management software. Consider beginning from top Trello alternatives, as, at times, Trello might not fit your needs in terms of its higher pricing and limited capacity for larger projects.
Determine who should be informed
For the relaunch of your brand to be successful, you must notify people about you.
Inform your former buyers about the news, but don’t stop there! Employees, stockholders, customers, must be aware of the new changes.
However, sharing on specific Social Media platforms varies from field to field. If you are a marketing agency, it is best to spread the news on platforms like Instagram, Facebook, and TikTok. On the contrary, if you are in coaching, you should not share your rebranding information on less “serious” apps like TikTok. You need to look for suitable apps for coaches to gather some ideas, not seem lightweight, and showcase your coach mission statement to the fullest.
Pick a time to tell each audience
Before announcing the rebranding to other people,inform your employees.
Show off your improved logo to everyone, and be sure to make the change if needed. Make a plan for particular days to notify people to nail your launch, or hire a business plan consultant to save time and energy on such stuff. Business consultant will analyze the whole business processes and will recommend new ways to solve the issues you have.
Choose how to convey to each audience
Posting on facebook or instagram is an ideal approach to inform your followers about it. It can be challenging to tell past clients who may not be your new buyers.
On the other hand, let’s say, for event ticketing apps, it is better to let the potential clients know about their rebranding via email, as, most probably, they sent the tickets via email, too.
You can advertise to them online, email them, or post a notice on your domain.
Review and amend
Check out, review the available information, check out some data visualization examples, and do some more research.
Verify that all of your audiences will be updated on each location in which a new product has been tracked down. By doing this, it will be sure that everything is updated on launch day.
Starting a rebranding campaign is a thrilling but intimidating task. Rebranding is very important, despite how much fun it is to give your business a facelift. Plan if you want everything to go off without a hitch! These 5 steps can help you successfully launch your rebrand.