As a company, you want your site to rank high and number one on the front page of Google search results. But do you need help with that? Yes, you do! And here are a few reasons why.
An SEO Agency can provide an in-depth analysis of your website’s current ranking potential. With this knowledge, they can work to optimize and improve pages so that they rank higher on the search engine results page (SERP). In addition, the SEO agency can find the areas of your site that are underperforming and optimize those to help get them higher in the SERP.
Important Role of An SEO Agency:
The SEO Agency is an important part of your company’s marketing and web presence. Not only do they help you increase the traffic to your site, but they also improve the overall visibility and search engine ranking of your website.
1. Analyze your site’s site rank and visibility:
The first step in the process is to analyze your web presence. The SEO agency will produce a report that contains a list of keywords that are being searched for on Google and the results that are showing up.
This report will include things such as your company name, type of business, location and industry. This is extremely vital because it allows you to get a better grasp of how your site is being used by the public and what they are searching for on Google.
2. Create a plan to optimize your site:
After the analysis, the SEO agencies will put together a plan to have your site optimized and rank higher on the SERP. They do this by studying the data from traffic sources, such as Google Analytics, and web content.
This will all be analyzed to determine what needs to be done in order for your website’s SEO ranking and visibility to improve. This can include on-page changes such as determining keywords that are driving traffic and links that are helping move up in the ranking.
3. Put in action the changes to optimize your site:
Once the SEO agencies make the changes, they will send you an email with a link that allows you to test their progress. You will be able to see the results of these changes and test them out on your own before they take effect.
They do this so that you can verify if they are making any difference with your site visibility and ranking.After these changes have been made, you should start seeing a rise in traffic as a result of their work.
What Is SEO – Search Engine Optimization?
Search Engine Optimization is the process of improving how well your website ranks in search engines such as Google. This gives you more traffic to your site and helps improve your company’s online presence. Implementing these changes can also give a boost to other marketing efforts that you are using by giving them additional web traffic.
Merits Of SEO
SEO is useful as follows:
Make Websites More Trafficable – SEO helps the website to grow and makes it more visible to the users and eventually it increases the traffic on the website.
Make Website Profitable – Due to the marketing done with SEO, it improves the performance of the website and Return will also come on the investment done on the website and eventually make the website worthy.
Huge Exposure – As more people visit the website and eventually the traffic rises and reaching the website becomes easy. So with this knowledge about the website increases and people know the website more than before.
Types Of SEO:
There are many types of SEOs. There are total 12 SEOs but some of them are important and are as follows:-
On-Page SEO: This is related to Page titles, Headings and H1 tags. All these 3 play crucial roles in optimization of each page in the website. So in this type we have to work on the page itself.
Off-Page SEO: It is related to promotional techniques used to promote the website. It also includes promotion of products on different social media platforms.
Local SEO: This type of SEO is suitable for small and day to day businesses.Basically for the businesses that are not highly scalable.
Content SEO: Content SEO is a part of On-Page SEO i.e Content SEO is narrower part whereas On-Page SEO is Wider part. It includes Publishing of good and great content.
How Does It Work?
SEO decides the ranking and category of different Websites, Blogs and Videos. There are some simple processes through which websites and blogs have to pass through.
SUBMISSION OF WEBSITE: So the first step is to submit the website or blog which is being made.
CRAWLING OF WEBSITE: In this, it collects all the contents and pages of the website and indexes it in the server on which someone is working.And save the content in the server by verifying the algorithm in it.
INDEXING OF WEBSITE: It indexes the content. It displays the website, so it can reach every single person.
RANKING: After completion of above three steps now ranking of website is to be decided and also decide the category of the website.