In the early days of search engine optimization, it was widely agreed that creating as much content as possible, rich with keywords, was paramount to your success. That if you were to have any chance at gaining more visibility on Google, you’d have to produce as many ‘SEO-friendly’ articles as humanly possible.
While that may have been somewhat true at one point in time, today it doesn’t quite cut it.
In this article we’re going to talk about the importance of quality over quantity; and why 1 awesome blog post a month would be infinitely more valuable than 1 average piece a week.
Not convinced? Read on and we’ll tell you everything you need to know…
Does this mean that ‘quantity’ is not important?
Make no mistake…just because quality trumps quantity, it doesn’t mean that quantity is no longer important in the eyes of Google.
The more high-quality content you have associated with your brand and business online, the more authoritative you will be in the eyes of Google. That much remains true.
However, if producing more content means sacrificing on the quality of your work, then you must cut down.
What constitutes ‘quality content’ and why does Google care?
If we throw the word ‘quality’ around too much we run the risk of it losing all meaning. So, what is actually meant by it in terms of content creation?
- Relevant to your audience.
- One clear topic at a time.
- Engaging with entertaining or informational qualities (or preferably both).
- Content that is genuinely useful to your audience.
- Simple but effective language.
- A positive on-page experience.
- Great structure with proper HTML elements and tags.
- No keyword stuffing!
- Use of white space and bulleted lists.
- Well-optimized imagery and branded infographics.
- On-page elements that help navigation (e.g., interactive contents).
- Audio or video transcription for greater accessibility.
- Internal linking between other relevant blogs and/or products and services.
The list goes on but the main point is that each piece of content you create has to be as close to perfect as possible.
Unless it serves a clear purpose and provides exceptional value to your audience, you’ll largely be wasting your time.
Why does Google care?
Google has put a great deal of emphasis on ‘people-first’ content recently. This is due to one of their most recent algorithm updates that is all about rewarding websites who go above and beyond to provide awesome value to their users with even greater visibility.
Over the years, the internet has been littered with low-value ‘SEO-friendly’ content for the sake of manipulating Google. The search giant has decided to put an end to this and instead reward businesses who are committed to quality above all else.
Conclusion: More haste, less speed
In conclusion, you do indeed want to be putting out plenty of quality content, however, you don’t want to compromise on quality.
So, rather than rush out content for the sake of pleasing the search engine gods, why not consider hiring the professionals to help lighten the load instead?
For example, there’s an SEO in Miami who has a wealth of experience in helping their clients dominate the Google rankings via superior content creation.
If you’ve been struggling to find the time to meet the standard of quality you wish your brand to be associated with, then they are well worth your consideration.
In any case, we hope this article has cleared up the quality over quantity debate. Good luck!