Ezine Advertising – An Affordable Way to Draw Traffic
Buying ezine ads is inexpensive, allows you to easily target your niche and can quickly draw traffic.
Primary Advantages In Using Ezine Advertising
It is cost effective. Ezine advertising is usually less expensive than, say, banner advertising, PPC, and, obviously, more conventional forms of advertising. The charges are small and sometimes free or negotiable depending on how popular the ezine is and their need for advertisements. And, it can be an investment that just keeps on giving. Archived ezines are available for an extended period making it possible for readers to view your ad months after you placed it.
You can easily reach your targeted audience. There are a gazillion fanzine magazines available, making it easy for you to find one or more that caters to your niche. There are several resources available to help you find the perfect ezine for posting your ad. To get started, check out The Ezine Directory, Ezine Search and New-List.
Your conversion rate will increase. Advertising in ezines targeting your specific niche ensures your ads are read by people interested in your products or services. This in turn will give you a better chance to make sales. Take time to find the ezine or ezines that are a perfect fit for your product.
Once you have decided ezine advertising is right for you, it is important you develop a plan that will ensure your success.
Steps to Take to Make Sure Your Advertising is Successful
Choose ezines that specifically target your niche market. This is probably the most important thing you can do to ensure success. Don’t make your choice based on the publication title. Subscribe to several that seem to fit your niche to make sure the content will appeal to your targeted market.
Choose high quality ezines. A high quality ezine provides interesting and valuable content. Avoid ezines with a high ratio of advertising vs content. These types of mailers are often deleted without being read.
Determine which ezines your competitors use. Ezines carrying advertisements for products like yours would probably be a good bet.
Evaluate the ads on ezines you are considering. Where are the ads placed? The closer they appear to the feature article the better. Are they classified or sponsored ads? Sponsored ads will cost you more but are more effective. What are the rates and run time? Your investment needs conform to your budget. If necessary, start small and work your way up.
Once you have made the decision to make ezine advertising part of your advertising campaign and you have selected ezines that target your niche, the next step is to write your ads. It is essential to catch the reader’s attention immediately. Internet users skim through pages quickly. Therefore, make your ad different and captivating.
Tips For Writing Effective Ezine Ads
Use your headline to make a bold statement. Make it attractive and compelling. The best headlines show the benefits of the advertised product. Don’t overdo it though, or you risk losing credibility.
Make your layout attractive using appealing colors and designs. It should be easy to read and uncluttered. Your link should standout.
Create an urgency to click on your link. Offer a freebie for a limited time only or to the first one hundred or so buyers.
Measure the effectiveness of your ads. Make changes as necessary and gradually. Don’t redo your entire ad if you’re not getting the expected results. Make incremental changes and re-test after each one to determine what is effective and what isn’t.
Advertising on ezines is an inexpensive and effective means to sell your product. It requires some homework and experimentation, but the rewards are worthwhile. To be successful, you have to advertise in quality ezines with an audience that is a close match to your own target market and create ads that compel readers to act.